Business support for SMEs who want to improve and scale up
From the founder of Tredz, who scaled that business to punch above its weight and then sold to Halfords.

Give your important work every opportunity to succeed
With over 25 years’ of leadership experience, coupled with the theory and knowledge of an MBA, I want to put my energy and expertise towards helping ambitious businesses grow by supporting founders, investors and management to realise their goals.
Nick and INU typically help businesses in areas such as:
Strategy & planning
Leadership advice
Mentorship & coaching
Ecommerce trading
Scaling your business
Operational support
Digital transformation
Preparation for sale/exit
Marketing strategy
Profit maximisation
Although known for his ecommerce and retail insight with Tredz, Nick is sector agnostic and has worked for manufacturing, SAAS, marketplace and even web3 industries.
Services
INU has a passion for business growth, your growth, putting theory and decades of experience into practice to ensure that impact comes to fruition.
Flagship Scale & Simplicity™ course
Scale & Simplicity (TM) is for leaders who want more for their business and better for themselves. It demands leaders’ eyes be wide open to personal input as well as business outputs.
General Advisor
You want broad input on running your business ‘smarter, not harder’ from an experienced outsider. This can be held in person or remote and varies in length depending on your needs.
Mentor / Coach
You want supportive, yet challenging, one-on-one support from someone who’s walked in your shoes.
Non Executive
You want to add input to your board from a pragmatic mind. Or, you might like the concept of better governance and accountability and would like to start that concept with a ‘pseudo-board’ set up.
Bespoke Project
You have a project(s) which is too unusual to advertise in the normal places. You want someone to come in and shore up your existing resources.
Ecommerce Review
You want an experienced eye to critique your digital offering and make recommendations.
About Nick
I’ve run a thriving SME, then founded another and sold it to a FTSE350 behemoth, working with them for two years to learn how ‘The Big Guys’ do it. I’ve got plenty to share with you.
As a founder you wear numerous hats and need to be an extremely good generalist as well as a leader and coach. Suffice to say I have an extremely broad experience across numerous industries and types of businesses from B2B to SAAS and manufacturing.
I’ve served in SME and PLC boardrooms. I’ve experience with corporate finance, private equity (we took Tredz to heads of terms with one firm) and of a trade sale.
It’s my mission to combine coaching with my leadership and business expertise to help you achieve your goals via small business ownership.
Reviews






Ltd


Consultancy
Learn how to sell successfully on the world's largest ecommerce website
56% of the goods sold on Amazon are by other merchants. This course will help you join them and succeed on the world’s largest ecommerce platform.
Team
A small team of professionals.
When not working alone Nick draws on a network of associates to bolster INU’s capabilities. These can be ad hoc support elements or more integrated collaborations, depending on the business requirements.
Books
Perhaps my favourite item to gift someone is a book.
Here’s some heartily recommended business reading from a partially dyslexic slow reader

Book 1
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Book 2
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Book 3
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